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The Marketing subject group

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About the subject group

营销组由营销策略的学者组成(Jaideep Prabhu), Eden Yin, Ahmed Khwaja), modelling (Dominique Lauga, Ahmed Khwaja, Shasha Lu) and consumer behaviour (Dominique Lauga, Vincent Mak). Group members work in areas as diverse as: 

  • Marketing and innovation in emerging markets
  • Experimental economics
  • Econometrics
  • Game theory and industrial organisation
  • Innovation
  • Unstructured and big data
  • Social identity and consumption behaviour
  • Behavioural decision-making 

该组织是国际性的,成员来自中国、法国、香港、印度和美国. 其成员拥有广泛的研究网络,与来自北美和世界其他地区其他领先机构的学者. 学院享有世界一流学者的频繁访问,并有资源邀请顶尖学者花一至三个月的时间与学院进行研究项目. 汉斯·鲍姆加特纳(宾夕法尼亚州立大学)是曾在该学院工作一个月以上的客座教授。, John Deighton (Harvard), Jan Heide (Wisconsin Madison), Wayne Hoyer (Texas Austin), Ganesh Iyer (Berkeley), Shailendra Jain (Washington), Christine Moorman (Duke), Jinhong Xie (University of Florida), Elie Ofek (Harvard), Bernd Skiera (Goethe University Frankfurt), Gerard Tellis (USC), and Kathleen Vohs (Minnesota).

自2013年以来,该集团每年6月都会组织一次年度营销研究营. 这个研究营已经成为一个备受瞩目的研究活动,吸引了来自世界各地的顶尖学者. Past speakers have included leading academics from Fudan, Harvard, Hong Kong (HKUST), Imperial College, INSEAD, LBS, Michigan, MIT, NYU, Oxford, Penn State, UBC, UNC, USC, Wharton, Wisconsin and Yale. 此次活动也得到了来自伦敦商学院等英国主要大学的学者的积极参与, Oxford, Durham, Imperial, Warwick, Leeds, Bath, Cardiff and Cass Business School.

本集团的研究议程是通过与地区高级人员的定期接触来推动的, national and international organisations such as BP, Barclays Bank, BRAC, BT, Cambridge Enterprise, Infosys, NESTA, PepsiCo, Pearson, Huawei, and various parts of the UK and Indian governments, among others.

Faculty

  • Khwaja, Ahmed
    Professor of Marketing, Business & Public Enterprise, Head of the Marketing Subject Group
  • Lauga, Dominique
    Associate Professor in Marketing
  • Lu, Shasha
    Associate Professor in Marketing
  • Mak, Vincent
    Professor of Marketing & Decision Sciences, Vice-Dean for Programmes & Research
  • Prabhu, Jaideep
    贾瓦哈拉尔·尼赫鲁印度商业和企业教授,印度中心主任 & Global Business
  • Yin, Eden
    市场营销学副教授,管理学硕士课程主任

PhD students

Honorary appointments

  • Andaleeb, Syed
    Research Fellow (Visiting)
  • Bedi, Satbir
    Fellow
  • Chakraborthy, Shreya
    Pavate Fellow (Visiting)
  • Deshpande, Ketan
    Fellow (Visiting)
  • Gates, David
    Fellow
  • Granados Sanchez, Cristian
    Associate (Visiting)
  • Huralikoppi, Santosh
    Fellow (Visiting)
  • Hurth, Victoria
    Fellow
  • KC, Raghabendra
    Associate
  • Kulkov, Ignat
    Associate (Visiting)
  • Landsman, David
    Fellow
  • Levy, Eric
    Fellow (Visiting)
  • Merlo, Omar
    Fellow
  • Orr, David William
    Associate (Visiting)
  • Osta, Elisabetta
    Fellow (Visiting)
  • Patel, Shilen
    Fellow (Visiting)
  • Petersen, Daniel Agerbech
    Associate
  • Raju, Jagmohan Singh
    Fellow (Visiting)
  • Sanyal, Sanjoy
    Fellow (Visiting)
  • Storisteanu, Daniel
    Associate (Visiting)
  • Sundar, Ranjani
    Associate
  • Tellis, Gerard
    Research Fellow
  • Wiggins, Liz
    Associate (Visiting)

Publishing output

Members of the group have published in leading marketing, psychology, economics, decision sciences and strategy journals, including Journal of Marketing ResearchManagement ScienceMarketing ScienceJournal of MarketingPNASPsychological ScienceOrganizational Behavior and Human Decision ProcessesJournal of Personality and Social PsychologyJournal of Consumer PsychologyJournal of Econometrics and the RAND Journal of Economics.

小组成员还担任(或曾担任)中国科学院编委 Marketing ScienceManagement ScienceJournal of MarketingJournal of the Academy of Marketing ScienceJournal of International MarketingInternational Journal of Research in Marketing and Journal of Management Studies, and on the senior advisory board of the European Journal of Marketing.

Industry engagement

市场营销专题小组的成员经常与企业组织进行互动, third and public sectors. In the last decade, 该小组的研究议程是通过与区域高级人员的定期接触而推动的, national and international organisations such as BP, Barclays Bank, BRAC, BT, Cambridge Enterprise, Infosys, the Chartered Management Institute, NESTA, PepsiCo, Pearson, Huawei, and various parts of the UK and Indian governments, among others.

该小组最近和当前参与项目的例子包括:

  • Jaideep Prabhu教授曾与特许管理学会(Chartered Management Institute)合作研究组织的目的,并与国家科学技术学院(NESTA)合作研究目的与创新之间的关系. 他还担任Ignitho Technologies的方法论顾问,并为几个组织提供了可以玩滚球的正规app节俭创新的建议.
  • Professor Ahmed Khwaja, 还有博士生Sonal Srivastava和教授Jaideep Prabhu, 正在与Gousto合作一个项目,以了解个人的在线订餐习惯及其对消费者的影响, 鼓励企业和决策者进化更健康的饮食模式. Previously, 他研究了员工敬业度对客户满意度和客户保留度的影响, 他研究了一家大型汽车租赁公司的数据,并利用跨国公司的数据进行了一个可以玩滚球的正规app饮料消费决策的项目, 了解如何更好地引导消费者做出更健康的选择. 他还在公共政策感兴趣的课题上做过工作,这些课题得到了NIH和罗伯特·伍德·约翰逊基金会(Robert Wood Johnson Foundation)等机构的资助.
  • 麦文森教授曾在德国的一家动物园从事过一个名为“随心所欲支付系统”的项目, 帮助他们理解实现这些系统的最佳方式. Additionally, 他最近与一家精准医疗初创公司启动了一项研究项目,调查零工工人的生产力,以回应ESG (environmental, social, and governance) practices.
  • 殷博士正在与中国企业合作几个项目, 帮助他们制定全球化和品牌战略.

营销团队成员深度参与的一个例子是与BRAC的长期合作, one of the world’s largest NGOs. The Founder and Chairperson of BRAC, Sir Fazle Hasan Abed, 2013年访问推荐一个正规滚球网站贾奇商学院(Cambridge Judge Business School, CJBS),与推荐一个正规滚球网站的学生和教师见面. During his visit, 他与CJBS签署了一份谅解备忘录,承诺两家机构在研究和参与方面进行长期合作. 这份谅解备忘录导致了CJBS和BRAC各个部门的师生之间长达五年的持续合作. For instance, Jaideep Prabhu教授指导了两名博士生, Toby Norman and Jarrod Vassallo, 谁曾在BRAC的社会企业和小额信贷项目中工作过. 许多MBA学生也参与了BRAC的项目,普拉布教授曾在2014年由BRAC组织的年度“节俭创新论坛”(Frugal Innovation Forum)上发表演讲, 2015 and 2016.

Contact us

请通过推荐一个正规滚球网站的管理员卢克·斯莱特联系主题组:

[email protected]

Seminars

Seminars are added as they are arranged.

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